I will also be targeting those who want to challenge the high and low culture. The ideal aesthetic in the pre-punk era stipulated a fashionably neat and conservative appearance. This challenged the era that was known for being near and conservative. Punk broke all the rules to social hierarchy. This is a mass rebellion against mass production. ideologies, challenging the middle-class view and the value of money within fashion.
The genre of Punk challenged people’s value systems and in doing so, exemplifies the way in which fashion is a means of communicating rebellion through trends in consumer culture: the rise of new trends in consumption of fashion can pave the way for new voices in society.
Punk was the most iconic rebellion that changed the way that people thought and dressed. Punk was trash culture gone avant-garde and the avant-garde gone trash.
Punk however, enabled ‘materials and objects that had hitherto been deemed […] worthless or ugly [to be] worn on and in parts of the body that had not hitherto been adorned’.
From my observations and research, Punk was an era that challenged dominant ideologies and challenged what people wore. Advertisers use images as symbols to represent reality and communicate something about a product or service that exists in the real world (Barnard, 2005).
Punk was a dark era that consisted of the “do it your self” attitude of punk challenged people’s value systems and allowed new trends in consumer behaviour to emerge
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