Signs have no positive or intrinsic value, ‘a sign's meaning and value derives through its difference from and relationship to other signs, from its relative position in the system, its value: signification value’.
Monday 14 November 2016
OUGD601 - Context of Practice 3: Research (3) Saussure on signs
Saussure
(1974): a ‘sign’ is created through the union between a signifier (the
sound-image) and a signified (the concept it represents). Signs are a unit of
representation that stand for something else. The connection between them is
arbitrary and relies on conventions, but it is only through their union, i.e.
shared understanding of these codes in a community, that meaning is constructed
Saussure. Saussure
was a linguist focussing on how meaning is constructed in language.
Signs have no positive or intrinsic value, ‘a sign's meaning and value derives through its difference from and relationship to other signs, from its relative position in the system, its value: signification value’.
Signs have no positive or intrinsic value, ‘a sign's meaning and value derives through its difference from and relationship to other signs, from its relative position in the system, its value: signification value’.
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