OUGD601 - Context of Practice 3: Final Outcomes

Creating a punk inspired rebellion clothing.

The “do it your self” attitude of punk challenged people’s value systems and allowed new trends in consumer behavior to emerge (Barnard, 2002)

Punks challenged the idea of spending excessively to be classed fashionable therefore, rebelling to the structures of class and its associated taste, materials and lifestyle norms.

For my final outcome, I have created a large scale of clothing (relating to mass production) that were screen-printed. Throughout this outcome, I didn’t have a plan or structure; all the slogans/phrases were screenprinted randomly. 

I wanted to create something that would express rebellion, using a method that has been previously used in past histories; 1968 Student revolution. I also used only typography to make the words have a meaning (relating back to Kruger and signified/signifier).

Consumption is much more than the act of purchasing goods or services. It is ‘a stage in a process of communication […] an act of deciphering coding, which presupposes practical or explicit mastery of a decipher or a code’ (Bourdieu1984: xxv). Therefore, the capacity to “see” derives from knowledge of concepts and words available to name and perceive visible things (ibid: xxv).

Here is a small selection of clothes that I have created by using screenprinting as a mean of communication. I also created more than one outcome to challenge and express mass production. With mass-produced clothing, consumers are being disjointed with the clothes, fuelling the idea of second and third cycles of consumption which means not ending up being put in the dump but instead ‘acquiring new values in a highly diversified, global market for used clothing’ (Jenss, 2015:28).