This campaign was started by Emma Watson who believes in gender equality and believes its time to stand up. It is a campaign to encourage men to stand up for women's rights. She believes that if you think men and women should be equal than that makes you a feminist. It is a campaign that has spread worldwide and has used subtle advertisement to help it spread. It involves using high profile celebrities holding up a piece of paper saying #HeForShe. This makes people want to get involved because their celebrities have promoted it. 
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