In my essay I speak about how this could be seen as a form of rebellion. This is a different rebellion which doesn't involve protests and riots but instead changing a way of living. A lot of companies are aware that more and more people are 'going green'. This is another target market that reaches a lot of people and encourages them to be more environmentally friendly. Consumers are starting to avoid companies that might harm the environment. Companies that have gone green have seen an increase in their sales. This questions me as it seems that more companies are going green not to help the environment but to gain sales. However, a big company that has gone green is McDonald's. McDonald's has even changed their logo to a green background which shows that they are currently supporting a change to a more environmentally friendly company.
This British grocery chain has enlisted its customer base in the fight to go green by offering savings to shoppers who bring reusable shopping bags to their stores. The company has also turned each of its stores into wind-powered, high-recycling, biodiesel truck delivered epicenters of environmental sustainability.Tesco is also aiming to estimate the “carbon costs” of each item it sells.
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