Today we went through a crit analysing our chosen question. The question that I have decided to do is gender representation: "To what extent does advertising construct our ideas of genders?"
I decided to look at several starting points that could get me influenced.
- How photoshop can influence design
- How certain brands such as Hollister have the 'perfect model'
- How much of a stereotype gender can be
I decided to look at commodity and what we classify as a stereotype. I intend to research aesthetic innovation and novelty as we buy items that we don't even know about.
I also intend to research modern commodity fetishism and why a product produced has its context hidden from us.
Community culture manipulates us and make us think one dimensionally. We also see guerilla girls who are seen 85% of the time nude and why its controlled by men.
I want to create something that will explore gender stereotype and why it exists in modern fashion.
I want to put together a poster that would advertise an item aimed at men that is worn by woman. I want to create an image that an item doesn't have to contain a certain gender stereotype in order for it to look sexy, cool and desirable.
The three books I have decided to look at are:
1: Author: Alison A. Nieder.
Title of Book: Fashion
Year of Publication: 01 March 2013
Place of Publication:
Publisher: Taschen GmbH
2: Author:
Title of Book:
Year of Publication:
Place of Publication:
Publisher:
3: Author:
Title of Book:
Year of Publication:
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